The BBC recently showed a documentary, Impact, A horizon guide to car crashes without even mentioning pedestrians or cyclists, or anyone else not in a car, which is a shame considering that almost 30% of all people killed on the roads these days are not in cars (In 2011 there were 453 pedestrian and 111 cyclist deaths out of a total of 1,901 people killed on GB roads). This isn’t even the first time it has happened. In 2011 the BBC showed a program titled ‘surviving a car crash’, which also failed to even make a passing nod to the dead and injured pedestrians and cyclists.
Please complain to the BBC about the program which was last shown on BBC4 on October 24. Here is the text I used, which you are free to adapt as you see fit:
“The BBC has again aired a program about car crashes and technological changes to make vehicles safer without mentioning once that pedestrians or cyclists also get killed. The program is called ‘Impact, A horizon guide to car crashes’ (http://www.bbc.co.uk/programmes/b03f438q) For the record, in 2011, of the 1901 people killed on the road in GB almost 30% were not in a vehicle, (453 were pedestrians and 111 were cyclists). Regrettably, this isn’t even the first time the BBC has done this. Back in 2011 you did the same with ‘surviving a car crash’. (http://www.bbc.co.uk/programmes/b00ylxg8)
“Please can you prepare and air a documentary focused on the work being done (and not being done) to help vulnerable road users and ensure that pedestrians and cyclists at least get a mention in any program about vehicle safety. Incidentally, are you aware that cars with pedestrian ratings of zero are still allowed to be sold in this country. (http://www.standard.co.uk/news/cars-fail-in-pedestrian-safety-tests-6327782.html)